A Toronto-area BMW dealership’s AI customer-service chatbot, named “Quinn,” offered a customer a vehicle buy-back price matching his outstanding loan balance, far above the car’s actual value. The dealership initially revoked the erroneous offer, then honored it after the discrepancy drew media and social-media attention. The incident caused a financial loss to the dealership of roughly $7,000 (converted from the originally quoted amount) and drew criticism over the chatbot’s lack of safeguards against unauthorized pricing commitments.